Beyond the Like: Measuring Deeper Engagement on Facebook
Introduction: In our technologically enriched epoch, a myriad of platforms bedazzle and bewitch our communicative avenues. Within this kaleidoscope of digital realms, Facebook emerges as the colossus, not just facilitating but elevating our dialogues to realms beyond mere exchange. Yet, an antiquated yardstick remains our chosen tool for discerning virtual prominence: the emblematic ‘like’. This … Read more