You’re missing out if you don’t include SMS Marketing in your multi-channel marketing initiatives.
There is a lot to be gained from sophisticated SMS marketing campaign methods in North America, with over 292 million consumers using text messaging services.
SMS marketing has benefited a variety of businesses.
But what exactly is SMS marketing and how does it work?
Here are some examples of how SMS marketing is used in various industries:
• Health and Beauty: Salon owners utilise SMS marketing to deliver appointment reminders and reduce or eliminate no-shows in the health and beauty industry.
• Hospitality: In this business, location-based marketing is used to convey last-minute hotel or restaurant discounts and special offers to customers by SMS.
• Retail: Retailers use SMS to deliver their consumers loyalty prizes, special offers, and discounts.
• Travel: Travel agencies utilise SMS marketing to confirm or update flight schedules, as well as send QR codes for travel tickets, flight schedule reminders, information on nearby car rentals, and special offers.
• Real Estate: Real estate companies or agents send invites to open houses, listing information, and links to schedule a viewing appointment to leads.
Knowing how to use SMS marketing for practical purposes will help you better grasp the influence of text message marketing on today’s modern organisations and how to employ the best SMS marketing tactics to increase income.
Bulk SMS in Bangalore is a mass communication service that will reach wider audience of a business
Let’s look into SMS marketing for your company.
You’ve probably pondered, as any business owner would, how else you can sell your products and services and move potential clients farther down the sales funnel.
SMS marketing could be the answer.
Your customers receive a lot of emails on a regular basis.
They may have forgotten about the email you sent them last week about the payday deal or the freebies you’re giving away today.
SMS marketing serves as a daily reminder, and the brevity of your SMS promotional material ensures that your recipients catch the gist right away.
Perhaps you have a consumer base that is very active.
Do you get stressed up about having to respond to every single SMS you receive?
Customers value prompt responses, but a busy business owner may not have the time to respond to each and every one of them.
Automating some of the moving elements appears to be a good idea.
What Is SMS Marketing and How Does It Work?
SMS marketing is a great tool that may help your company grow.
This comprises using SMS to provide promotional materials and transactional communications.
This can take the shape of special offers, promotions, or loyalty benefits.
It might also be a reminder of an appointment or an invitation to participate in a survey.
They come in a variety of shapes and sizes, but they all have the same purpose: to promote your business.
These messages are sent to people who have granted you their permission to send them SMS messages from your business.
But, before you start planning your SMS advertising methods, you need to know exactly what SMS marketing is.
You’ve probably pondered questions like these as a business owner:
• What precisely is SMS marketing?
• How can SMS marketing benefit my business?
• Will my customers be interested in SMS marketing?
• What are the most effective text message marketing techniques?
In a word, SMS marketing makes use of the SMS or text messaging service on a mobile phone to contact with clients and keep them engaged.
If you send more than 160 characters in a single SMS, your message will be split into two parts.
As a result, SMS marketers should keep their message copy short yet appealing.
How Does SMS Marketing Work?
Customers must consent to receive text message marketing offers in order to get them.
This can be done over the phone, in your physical store, or on your website.
Texting a keyword to a phone number or a five- to six-digit shortcode is another option.
By texting these keywords, they’re agreeing to be included in your SMS marketing campaign.
How can firms maintain track of the hundreds of people who get their text message marketing messages?
What does it take to create effective SMS marketing campaigns with a high return on investment (ROI)?
Automation is the answer to both of these questions.
Consistency is required to have a strong and profitable relationship with your consumers.
Drip marketing programmes, in which communications are sent out to contacts on a regular basis, assist clients and prospects remember your company.
Email marketing, survey campaigns, and SMS marketing are all examples of marketing automation.
You’ll need to create and manage a database with your consumers’ contact information in order to run a successful SMS marketing campaign.
Customers and prospects will need to confirm their agreement to receive marketing materials before using SMS marketing.
You may have seen advertisements requesting that you text a keyword to a specific phone number in exchange for a product, service, or reward.
You may have also encountered online pop-ups requesting your registration.
This is one of the ways a business can create a database of potential clients for drip marketing campaigns.
What Are Some of the Advantages of SMS Marketing?
SMS is used by an estimated 5 billion individuals throughout the world.
While this does not ensure marketing success, it does provide a large market to tap into.
Here are some additional reasons why SMS marketing is a good fit for your company and why you should invest in creating the finest SMS marketing campaigns you can, whether on your own or with the help of an SMS marketing agency:
• High open rates
Within 15 minutes of delivery, SMS open rates can reach 98 percent, making it a viable direct marketing tool.
This is vital for time-sensitive messages, as studies show that your target audiences will read them nearly instantly.
• Return On Investment
When SMS marketing initiatives are combined with other marketing channels such as social media and email marketing services, they create over 50% of successful ROI.
• Customer engagement
Customers appreciate special attention, and a well-written SMS marketing material can help them feel that way.
When customers are dissatisfied with the amount of service and attention provided by a firm, that company’s customer value drops by 45 percent.
• Brand exposure
Consumers respond to branded text blasts in 45 percent of cases, according to surveys.
If you’re a startup wanting to raise brand awareness, the best text message marketing methods can help you get your target audience’s attention.
• Data collection
An SMS survey yields a 31 percent response rate.
As a result, it’s a good fit for your online reputation management operations.
Your consumers’ comments can provide you with a wealth of information about how well your brand is doing.
• Brand loyalty
Customer engagement and brand loyalty are boosted by well-planned bulk SMS marketing campaigns.
Customers don’t want to read irrelevant or generic content, so customise your messaging regarding special offers and promotions.
On their birthdays, you can even send them a special message.
• Social media growth
SMS marketing might help you gain more followers on social media and improve your online evaluations.
A well-crafted SMS copy may persuade your target viewers to like your page or leave reviews.
• Data monitoring
If you want to improve and deliver the best text message marketing campaigns to your valued clients, this is a must-do activity.
Because your SMS recipients just have two options: click on the offered links or ignore them, determining the success of your bulk SMS marketing activities is simple.
If the majority of your clients aren’t clicking on the suggested links, it’s evident that your strategy needs to be revised.
Conclusion
A well-thought-out and well-executed SMS marketing strategy can help you connect with your customers and prospects.
This can boost customer involvement and inspire brand loyalty in addition to advertising your products and services.
There is a multitude of information regarding SMS marketing on the internet, but if you’re still unclear where to begin, consider hiring an expert.
Thrive is an award-winning SMS marketing agency and a full-service online marketing firm that offers SMS marketing services that keep your consumers engaged throughout their whole customer journey.
We understand how to make your SMS marketing campaign more effective.
Our professionals can add SMS marketing, email marketing, or a full-scale drip marketing campaign to any of your current digital efforts.
Also Read: Explore the best digital marketing agency for your business