Product labels is the act of writing and displaying information about a product’s packaging. The product labels show important details which customers must know.
However, some confuse labeling from the packaging.
Product packaging covers the brand colors, logo, material, and shape of the package, while labeling is focused on the product’s informational or written part.
To explain further, here are the seven essential parts of a product label.
Importance of labeling a product
Optimize Inventory
For years, optimizing the inventory on a granular level has always been a battle for retailers—inventory automation came into the scene.
Automating the inventory through ESL eliminates manual labor and improves your service level, ensuring that customers will receive the items they ordered on time.
Brand Name
The brand name is always prominently displayed on the labels so customers can easily recognize the company. When customers become more aware and interested in your company, it creates customer loyalty, leading to more sales.
Packaging Size
In some areas, the packaging size is required detail that must be shown on the label. Indicating the amount lets customers know how much they’re buying is exactly, which builds trust.
Displaying the packaging size depends on the type of product. For foods and beverages, weight and volume are frequently shown. For clothing and jewelry, measuring the unit is often used.
Reduce Operational Cost
ROI is essential for any business, which ESLs don’t miss to provide.
You might think that using paper labels is way cheaper, but that’s a thought you must reconsider. Paper labels require expenses for ink, printing equipment and require too much time to install new labels.
With ESL, you can bid your goodbyes to those papers, printers, and ink. In an instant, you can update your product labels and allot more time on serving customers—you will see savings in labor and materials cost in the long run.
Company Contact Information
Providing company contact information makes it easier for government agencies to contact the company if there’s an issue with the product. Furthermore, it gives customers a way to reach the company for feedback such as complaints or suggestions to improve the product.
Barcode
A barcode represents data in a visual, machine-readable form. Major warehouses and retailers use barcodes to track their products, especially in high-volume stores.
Electronic shelf labels Offer Additional and More Accurate Information
Newton labels come with 2 programmable buttons that can be customized so visitors can press them to call library staff for help. This user interaction feature saves time as visitors no longer need to look for a librarian or library staff ESL can display more information with their 7-page display function, unlike paper shelf labels. With this function, libraries can use the primary page to show the actual shelf label details while using the other pages to display additional information. For example, the other pages can be dedicated to showcasing recommended reading for the month or newly arrived books.
With technology like electronic shelf labels, libraries have a better chance of pleasing the visitors and keeping the librarians on top of their game.
Do you think it’s time for your library to turn a new page and adapt to technology? If your answer is yes, contact us today!