A logo is important for the brand identity of your eCommerce site. It should be simple and easy to remember and match your brand.
You can find a lot of examples on the internet, but some are better than others. In this article, we will show you how to create a great logo and tips for your eCommerce website:
Choose a basic and simple design
Your logo should be simple and classic. The simpler, the better. Avoid using too many shapes or colors, and stick to using basic shapes like circles or squares. The same goes for your eCommerce website.
If it’s a bit too flashy, it might give off the wrong vibe for your brand image. A logo that’s too complicated could even make people think you’re trying too hard (or not trying at all).
When choosing colours, consider what type of message you want to convey when someone sees your logo in different places around town.
Such as on flyers or signs around town—and then choose colors based on that message! Do they evoke feelings of excitement? Are they calming? Does one color stand out more than others?
These are questions worth asking yourself when thinking about what kind of colour scheme works best for your business’ image!
Use the right colour scheme
You need to use the right colour scheme for your logo design. Use colours that are not too bright or dark—but not so light. And avoid using too many colours in your logo design as it will look messy and hard on the eyes.
Leaving the color scheme aside, the background of your website can also play a big role in how people perceive your brand and what they think of it. A white background gives a clean and professional feel while a black/grey one also conveys seriousness and professionalism.
Use the right font
- Use a font that is easy to read. While your logo doesn’t have to be legible in just one color, it should still be easy for your brand’s audience to read.
- Use a font that works well in multiple contexts. Plenty of fonts out there can work in logo design, but not all of them are versatile enough to be used on banners and billboards, as well as business cards and signage. Choose something versatile instead!
- Avoid using too fancy or too plain fonts for your logo. Fancy fonts look wonderful in headlines and packaging when used sparingly. Using them too often or in huge quantities can hurt your brand’s image (such as within the body text). If your company name employs a plain typeface, like Helvetica Extra Light, consider altering it for something more eye-catching so people don’t get bored seeing it every day for years.
Be consistent
Consistency is key to a good design. It helps with branding, user experience, and marketing, which makes it easier for your customers to remember you.
Consistency will also help you avoid any inconsistencies that may make your website look messy or unprofessional. This is especially true when it comes to things like fonts and colors. Because they can easily be overlooked if not used consistently throughout the entire site.
For example, if your logo uses orange and yellow colors but all of your images have blue backgrounds (and vice versa), it might make visitors think they’re browsing through two websites instead of just one site!
Consider negative space
Negative space is the blank area around your logo, which you can use to make it pop. Negative space can be used to create interest in a design and help draw attention to your logo. When creating your logo, consider adding space between the words or letters in your name and also between each letter or word itself.
When used properly, negative space can give your company an edgy look that will stand out among competitors’ brands. Many businesses choose to add negative space around their startup logos, so their names (or branding) look more interesting than other brands with similar designs.
Try to make it symmetrical
Symmetry is pleasing to the eye and keeps your logo design looking balanced. If you have an eCommerce website, it’s important to focus on simplicity. You don’t want to use a complex shape for your logo, as this will make it harder for customers to identify with your brand.
Keep things simple, and make sure that any shapes or elements within your logo are even numbers (2, 4, or 6) so that they balance out nicely.
Have a unique look and feel
Your logo should look good on a black background, a white background, and in between. The idea is that your normal logo or coach logo can be used for different types of marketing materials and doesn’t have to be limited to just one style or medium.
- How it looks on a dark background: Black and white are your two most common options, but you can also experiment with other colors like grey or blue.
- How it looks on a light background: Another way of testing this is by using bright colors that may not work well together in normal circumstances (e.g., orange and green).
Make the logo versatile
Make sure the logo works well in different scenarios. Does it look good on a white background? Can you use it as an icon? Does it look good at small sizes, and is it legible when shrunk down to thumbnail size?
- Test your logo with different backgrounds
You can’t know how well your logo will look until you see what it looks like in real life! Test out different colors and background textures to ensure they still work with your design. You might be surprised by how much this affects the overall tone of your brand!
Go for versatility
A logo should be versatile. It should be able to carry the brand’s personality in a single image and have enough leeway for it to work across multiple applications and sizes.
If you have a powerful font with bold lettering and an eye-catching shape, it becomes easy to apply your logo to different products with slight tweaks here and there. In short, look for something clean and simple that can be used in many different ways!
Avoid using boring logos
Avoid using boring logos. Don’t go with the same old logo design everyone else uses, and don’t use a logo design that is too complicated or too simple.
It’s important to pay attention to the overall look of your website when designing a logo for it. If you have an extremely busy website, don’t choose a busy-looking logo; if you have an extremely simple website with few pictures or animations, don’t pick something overly complex for your logo design.
Final words
By following these logo design tips, you can create a logo that helps your eCommerce brand stand out from its competitors. In addition, the process of designing a great logo should be fun and rewarding.
Remember, a logo design company is there to help you make your brand look good. If you need a logo for your eCommerce website, make sure you check out the selection of professional logo designers.
