Is WiFi Marketing Better Than Traditional Marketing for Small US Businesses?

Guest WiFi has become a baseline accommodation for many brick-and-mortar businesses. Failing to provide wireless internet access can compel some people to pass up your client’s establishment. As important as customer satisfaction is, the real benefit of offering guests WiFi is the ability to conduct WiFi marketing.

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An approach that’s proven to help brick-and-mortar locations capture customer data, analyze visitor metrics, and automate loyalty campaigns. However, businesses that offer WiFi marketing tools give access to their guests in an unmanaged way. Which requires no password or providing the password to visitors upon request. Along with those that allow customers onto their business network, are making some serious mistakes. find the best dropshipping suppliers USA for your online business

They’re putting their business’ security and that of their customers at risk, plus they’re missing out on amazing marketing opportunities. Many companies are now providing WiFi marketing solutions to make the business more popular. 

What is WiFi Marketing?

Once they provide the contact information you’re requesting and agree to any other terms and conditions, they’ll be able to use your store’s WiFi. 

Immediately after a customer connects successfully, you can control which web page loads first on their device. For example, you can choose to send anyone who connects to your free WiFi directly to your website. Therefore, It’s also common practice to direct people to a special webpage that displays links to your website, your social channels, or even an exclusive coupon. 

Why is Internet Marketing Important?

When WiFi marketing solutions are implemented as part of guest WiFi services, internet access is provided in a way that results in several customer benefits, some of which are listed here:

  • A safe internet connection—Establishments that open up their business network to visitors or provide access to a WiFi network without requiring the user to log in are putting their customers at risk. A WiFi marketing solution, by requiring users to log in, can help protect visitors from malicious online activity. It also allows your clients to enable blocking of specific sites.
  • Easy internet access—With a user ID and password, customers won’t have to wait for and bug the establishment’s employees for access. A simple login process will be appreciated, plus, with a managed guest WiFi network, visitors can choose to reconnect automatically the moment they enter the building—a homey touch that makes the visit just a little nicer.

Benefits of using WiFi marketing tools

Small businesses today need every possible advantage to stay competitive. Do the benefits of offering free WiFi rank among them? Take a look at these benefits and judge for yourself whether free WiFi can help you attract customers and make more money.

Customer Loyalty will Increase

Customer loyalty is a key factor in any small business’s success. Several studies have shown that offering free WiFi will lead to increased loyalty.

Therefore, offering free WiFi has customer loyalty and retention of in-restaurant patrons. He found that WiFi access had a positive impact regardless of whether it was a coffee shop, fast-food, casual dining, or another type of venue.

Customers will Stay Longer at Your Establishment

One facet of increased loyalty is that customers will stay longer at an establishment with free WiFi—and more time spent equals more sales.

However, restaurants are more likely to generate higher revenues when customers spend more time and Wi-Fi has been found to act as a tool to encourage consumers to stay longer at restaurants.

You Can Collect Customer Data and Improve Your Marketing Efforts

As a business owner, it’s essential to know as much about your customers as possible. The greater the knowledge, the better you can cater to their needs and wants. Increased customer tracking is yet another way offering free WiFi in your establishment can benefit.

Customer Satisfaction Will Increase if You Offer Free WiFi

Not only will loyalty among customers increase due to free WiFi but also their satisfaction. However, a hospitality industry IT firm, said that “free and high-speed WiFi, together with good connectivity in terms of bandwidth, are powerful tools for hotels to increase customer satisfaction.”

Final Thoughts

After reviewing all the benefits of offering free internet access that you as a business owner can accrue, your decision should be a no-brainer. You may be asking yourself how your company has gotten along without it? Customers appreciate the convenience; they stay longer and spend more. Many companies are now investing in WiFi marketing to make their business more popular than their competitors.