The Best Western brand is a hotel chain owned by Best Western International, Inc. and licensed to over 4,700 hotels worldwide. Over 2,000 of these properties are located in North America. The franchise was founded in 1946 by M. K. Guertin, who wanted to create a chain of affordable, quality hotels. Best Western hotels are located in nearly every major tourist destination. Guests can choose from any number of Best Western locations, whether you’re planning to travel to the beach or a corporate conference.
With a hip, contemporary design and modern amenities, GLo hotels are designed with the modern traveler in mind. This brand breaks from the typical hotel cookie cutter, offering sleek, contemporary guestrooms, a slick lobby, and state-of-the-art fitness facilities. The hotel’s communal workspace is the center of activity for the morning crowd, with an impressive array of breakfast options. Regardless of the occasion, GLo hotels will satisfy any taste.
SureStay Signature Collection
The Best Western SureStay Hotel Group has recently announced the launch of the brand’s ‘white label’ franchise program. The new brand will offer value-oriented travelers a ‘white label’ hotel experience through three distinct brands. Each SureStay property must maintain a 3.5-TripAdvisor rating or higher and adhere to the same high standards set by Best Western. To ensure guests’ satisfaction, the new brand will offer an instant rewards program and a loyalty program.
Executive Residency by Best Western
Designed for long-term stays, the executive Residency by Best Western offers elegant comfort and affordable home-away-from-home extras. Its dual-branded design provides a unique blend of contemporary furnishings, appealing lighting features, and pops of color to create a contemporary feel. With more than 400 properties in the United States, this new property is a great option for those who wish to build a high-end hotel in a prime location.
SureStay Premier Collection
As part of the Best Western Hotel Group, the SureStay brand offers affordable and high-quality travel experiences. The collection includes the Best Western(r), SureStay(r) Plus, and BW Premier CollectionSM brands. Each SureStay property adheres to the SureStay Service Promise and the standards of the Best Western brand. The hotels are also part of the SureStay Rewards program, offering instant rewards for loyal guests.
Pay with Points
For Best Western Rewards members, Pay with Points is a great way to book free nights. Members can use their points to book a free night reservation, or they can choose to pay with cash. If you do not have enough points to make your reservation with points, you can purchase additional points at a discounted rate. The pay with points program is not available at all Best Western hotels, though; only select properties in North America and Mexico participate.
There are many ways to use Best Western Rewards points, including booking award nights. However, you should be aware that these points don’t always have the same value as the currency of the airline. While you can transfer Best Western Rewards points to multiple airline programs, the benefits are not as high as if you book an award night. Depending on your preferences, you can also top up your airline account balance with Best Western Rewards points. This way, you can use your points to travel on several airlines without wasting time and money booking award nights.