A Market of choice


A set up where two or more parties engage in exchange of goods, services and information is called a market. Ideally a market is a place where two or more parties are involved in buying and selling.

The two parties involved in a transaction are called seller and buyer.

The seller sells goods and services to the buyer in exchange for money. There has to be more than one buyer and seller for the market to be competitive.

Monopoly – Monopoly is a condition where there is a single seller and many buyers at the marketplace. In such a condition, the seller has a monopoly with no competition from others and has complete control over the products and services.

In a monopoly market, the seller decides the price of the product or service and can change it on his own.

Monopsony – A market form where there are many sellers but a single buyer is called monopsony. In such a setup, since there is a single buyer against many sellers; the buyer can exert his control on the sellers. The buyer in such a form has an upper edge over the sellers.

Types of Markets

Physical Markets – Physical market is a set up where buyers can physically meet the sellers and purchase the desired merchandise from them in exchange of money. Shopping malls, department stores, and retail stores are examples of physical markets.

Non-Physical Markets/Virtual markets – In such markets, buyers purchase goods and services through the internet. In such a Market of choice the buyers and sellers do not meet or interact physically, instead the transaction is done through the internet. Examples – Rediff shopping, eBay etc.

Market of choice – In an auction market the seller sells his goods to one who is the highest bidder.

Market for Intermediate Goods – Such markets sell raw materials (goods) required for the final production of other goods.

Black Market – A Market of choice is a setup where illegal goods like drugs and weapons are sold.

Knowledge Market – Knowledge market is a set-up which deals in the exchange of information and knowledge-based products.

Financial Market – Market dealing with the exchange of liquid assets (money) is called a financial market.

Financial markets are of following types:

Stock Market – A form of market where sellers and buyers exchange shares is called a stock market.

Bond Market – A marketplace where buyers and sellers are engaged in the exchange of debt securities, usually in the form of bonds is called a bond market. A bond is a contract signed by both the parties where one party promises to return money with interest at fixed intervals.

Foreign Exchange Market – In such a type of market, parties are involved in trading of currency. In a foreign exchange market (also called currency market), one party exchanges one country’s currency with an equivalent quantity of another currency.

Predictive Markets – Market of choice is a set up where exchange of goods or services takes place for the future. The buyer benefits when the market goes up and is at a loss when the market crashes.

Market Size

The market size is directly proportional to two factors:

  • Number of sellers and Buyers
  • Total money involved annually
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